In addition to quality, price, service, business owners of all types must pay attention to advertising, especially if they are not particularly good at it. Advertising specialists are incredibly important in this era therefore, it is a good idea to find an “Advertising Agency” who will help take over the responsibility so you can focus on your business.
But before you hire an advertising agency what should you consider!? Today AFbrother has the answer! “5 things to know before hiring an “online advertising agency”
- What is your budget?
Deciding your budget is a priority before hiring an agency. This will help you negotiate contracts with the agency. Decide if you want a flat rate or a flexible fee dependant on results.
- The credibility of the agency you choose.
You should choose an advertising agency that is reliable, hard working, and has experience advertising on the platforms that you are interested in. It is best to ask to see the profiles of 4-5 advertising agencies that you are interested in before deciding to enter into an employment contract.
- What goals do you want from advertising?
Of course everyone’s answer is Increase sales. You must consider which forms of advertising your agency and how your business would cope with increased demand. Before getting more sales, you first must understand the strengths and weaknesses of your business before hiring an advertising agency.
- How much advertising materials do you already have?
Materials such as product photos, brochures, video clips, interviews, etc. Listing out what you already have, in addition to allowing the agency to reduce unnecessary costs in the production of new media, it also allows the agency to work faster in helping plan and release online ads.
- What are your KPIs?
KPI or Key Performance Indicator is a number that shows us what we should aim for. If this target has been achieved, you would have chosen the right agency! It helps to evaluate the KPI from the number of likes or followers of your page, from the budget you have, or from the sales goals you want to reach each month.
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