TCDC has outlined consumer trends for 2022 and forecasts trends for 2023 after various situations, such as the epidemic or consumer behavior, have clearly changed. Finally, we concluded that the new consumer trend name CO-TOPIA represents the real world and the dreams of a new future for many people, including equality. The CO-TOPIA concept reflects healing, rehabilitation, and coping with change. to create a better life and well-being. which is divided into different cores, which are
Population The population has been subjected to a number of crises, including epidemics and economic downturns.As a result, the mental health of many people is worse, including their physical health, which may be more easily affected by illness. This has led to a large number of health-related technologies coming into play. including an aging society that is increasing at the same time around the world. This makes us see health and anti-aging products as a trend that continues to be strong.
Social and Culture Society and culture are open, diverse, and have a clearer standpoint. The differences and complexity vary. But what clearly reflects this picture It must be about equality that the new generation of children is interested in, and there is an important link between brands. That could be a clear target group in developing products and services to meet the needs of any society.
Technology The difference between products and services is innovation. for anyone who truly understands their customers And there is technology that is more convenient, more satisfying, and able to reach real customers. And sitting in your heart is not difficult.
Environment The environment is no longer just a verbal reflection. But people are watching those brands in the industry. How much attention is there to the environment? Selling products alone may not be enough for today’s customers. to truly care about the environment as well.
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