They are familiar with each other with the use of celebrities or “influencers” for promoting businesses and products. Most of them come from the health and beauty categories. The value of the influencer employment market has nearly reached 1 billion baht in the past 2022, particularly on the TikTok platform, where influencers have created hundreds of thousands of short videos.
In the grand scheme of things, many well-known marketers and advertising agencies continue to rely on influencers for promoting various products continuously, and there is a tendency to keep rising so that we do not yet see a saturation point soon. If you are another person who is interested in trying to use influence, we recommend https://afbrother.com/. A platform used for recruiting influencers that meets the needs and budget can define results in detail. In addition to selecting influencers, we should have a clear event plan and campaign. in order to make advertisements with satisfactory results and direction towards the real target customers.
Influencer can be used to make your brand known in a short period of time. After the fireworks have gone off, you should immediately offer additional services or promotions. People who come to see that ad may be interested in the product and want to own it immediately. If left for a long period of time, the brand will be less remembered. That affects our sales as well. Therefore, for the use of influence to be successful, it should be done in conjunction with marketing plans and other strategies that are consistent and continuous as well.
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