Since the early 2000s, the world has entered a great transition period. Everything is moving and adapting to the digital age more than ever before. That includes the music industry. We may have heard music through files with the extension “MP3” for some time. And if you catch up, you’re not young anymore. Today we’re going to tell a story about another great music revolution: Spotify.
Spotify is an online music streaming service provider. including a mobile app founded in 2008 by young Swedish founder Daniel Ek, who was born and raised in music. because his grandmother was a former opera singer. His grandfather was a pianist, and in addition, Daniel’s stepfather has a career working on computers. Daniel’s family environment has shaped his passion for music and technology at the same time.
Daniel’s 14-year-old takes big steps in looking back at our 14-year-old. What were we doing back then? But Daniel started to create a website developer service. Until he had a thousand dollars in monthly income. There are also teaching friends to be able to expand the team to support more customers. because the service fee of the Daniel team has been much cheaper than the big companies for a long time. Then he grew up and attended university he went on to study engineering at the Swedish Institute of Technology, but for whatever reason. So he decided to resign. He went to work to earn a living for himself in 2002.
through the path of being in a variety of technology companies Until the year 2006, Daniel and his ex-boss, Martin Lawrenceson who had more than $70 million on hand from the sale of his old company. The idea was to set up a Spotify business, which in its inception was a tricky one as they had to travel to different record labels to negotiate the distribution of royalties. At that time, everyone didn’t even understand what Spotify was because it hadn’t yet been launched into a broad trial. Daniel himself had to come up with various methods that would eventually be able to buy the hearts of record labels and band executives.
In 2008, Spotify was made available to the general public and to download. by first focusing solely on Sweden and it entered the US market in 2011, when the Billboard hit chart began to rank songs based on the number of music streaming apps available, with Spotify included. As a result, Spotify is a platform and space for artists of all genres, with unlimited labels and genres, and is generating income for thousands of artists around the world.
Unique business model and AI system to guess the listener’s mind. This is another strong point that has made Spotify gain the hearts of millions of app users around the world. Because when you try the service for the first time, it’s hard to change your mind Because once you try it, the AI system will start to learn and remember your favorite genres and artists. including the creation of mix playlists specially selected for you.
It also has a wider variety of genres and artists than many other music streaming apps, and this has made Daniel Ek one of the most influential people in the music industry. Even if he is not an artist, not a singer, not a record label But it generates income and makes many artists known across the world within a short period of time.
