Many people are in a variety of careers. Especially in the design industry, the advertising industry, or any industry that requires design work to present products that customers hire us to design for them. Or help with ideas. In this article, we will talk about the psychology of font selection. Just a few words, a few books How does it affect the design?
First of all, understand that In every design and every design, there is a hidden purpose. Of course, the design style, especially the logo, reflects the identity of the product or company. The more clearly, the more it reflects A good example can be seen in the Apple logo, which even has no letters. But when we saw it once, we understood its meaning immediately. Or the logo of the Google company, which is a simple font. and put on a variety of colors to convey the simplicity but combine the variety perfectly. Choosing the right font can catch the eye and attract a lot of your customers because of the font or color or sentence style that you choose to use. It determines the direction of your brand’s communication. Or, as we often call it, brand identity.
To be more clarify,we will go into detail about the most popular fonts that many brands and people choose to use and where to find them. And what is the meaning behind it?
1.Serif (Serif) This font is very classic. Many long-established businesses choose to partner, especially with luxury brands Because this font reflects the authentic, it can also reflect the official brand. It can be used for many different business industries.
Examples of serif fonts https://fonts.google.com/knowledge/glossary/serif
2.Sans Serif (Sans Serif) is a serif that is similar to the serif above.but gives a feeling of modernity and much more modern with the edge of the font that is not sharp It’s a font that we can call minimal. Like the current Google logo, this font is also used, with the sans serif font being used by brands that want to convey technology, modernity, and straightforwardness.
An example of a Sans Serif font https://fonts.google.com/knowledge/glossary/sans_serif
3.Scripting (Scripting) This font has higher detail than other fonts; it is more refined and sharper. Give the mood, like using a brush to draw. The most obvious example is the Coca-Cola company logo. can draw our attention differently than standard fonts.
Examples of script fonts https://fonts.google.com/knowledge/glossary/script_typeface_style
Hopefully, these three most popular fonts will generate more or less design ideas for you. At the next opportunity, we will have another font to recommend for you. Stay tune!
