The past year has been a challenging time for all business owners and entrepreneurs. Due to the COVID-19 situation, consumer behavior has completely changed. Due to the COVID-19 situation, consumer behavior has completely changed. But at this time, people have begun to adapt and live much better with the disease. This has caused a lot of things to change, including the needs of the customers.
- There has been a noticeable increase in personal data. Thailand took the PDPA law to protect and protect personal data very seriously last year. Asking for personal information results in the service provider or person collecting the data. Be more responsible for your data. On this matter, every business owner should pay attention. and show a clear position to customers: that the information will be safe and will not be used in a way that is bad for your customers and your brand.
- Quality comes before a tempting offer. Of course, in the market, we see products on sale almost every day. But as times change, people are paying more attention to sustainable quality in their shopping. willing to pay a little more for a better and more durable product it is another important choice for all consumers.
- Short video content continues to gain popularity. The ripple effect from TikTok has clearly pushed the behavior of the content audience to change. Anything that does not attract attention within the first three seconds is quickly pushed past.
- Good stories always sell; win customers’ hearts with interesting stories. or brand credibility for sustainable results with brands and products in the long run.
- Pay more attention to the environment. Of course, the pandemic has made people more aware of health care and its resources. Many large organizations have come out to declare clearly that they will reduce pollution or waste caused by the production of products like never before.
- The health and beauty market continues to grow. What products meet these people’s needs? There is still a lot of room to grow.
- Innovation in Artificial Intelligence (AI) is very hot and can be both an opportunity and a hindrance for many careers.
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