Of course, an article from AFbrother can’t be without stories for Marketers and Influencers. Today we have a story about the latest influencer assortment to share. Let’s try to adjust the strategy. There will be What are you going to read?
It is well known about the division of influence tiers from nano level to celebrity level, which in this article we may not go into that much. But let’s talk about “Categorized by content and workpiece characteristics” that influencers in the current era are commonly used by information from Mindshare, a world-renowned marketing and advertising agency.
Niche / Specialties : exactly as the name suggests, Niche means that there is a group of people who are interested in this subject, may not be very widespread, but can go deep and specialize in the subject that the influencer knows and is interested in or runs a business about the story they are interested in. want to present it There will be from car review line. expensive watch or even game and music lines
Executive : or influencer that is the executive line business owner or what we can clearly see nowadays are the owners of Start Up companies, whether Khun Top Jirayut from BitKub, CK Fastwork, or Khun Marie, CEO from AFbrother. They have talent and expertise in the field of business, so able to share views about life and work pleasantly. Including being able to easily sit in the hearts of the listeners because of his body is well proven that have been successful before
Inclusive influencers with unique personalities and lifestyles, and have a really specific fan base, such as plus size women or LGBTQIA+ friends who are currently very active in the online world. because of this variety and difference Makes the content and presentation not boring and enjoyable for all genders and ages
Cross-border or influencers who are not only famous in one country. For example, Jackson Wang, Lisa Black Pink or many other Hollywood stars. No matter what clothes you put on, there will be fans to support or buy and use together without being sold. This is clearly seen in the market for brand-name products in South Korea. At luxury brands, sales growth is among the top in the world because they choose K-Pop artists as their Brand Ambassadors.
Virtual Influencer or influencers in the virtual world Created by humans or Ai, the trend has been continuously strong since 2021, although it may not be very widespread. But it is worth keeping an eye on for marketers. Because quite a lot of big brands come down to play in this market. to show the brand’s standpoint that is ready to accept new things and keep pace with the world
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